Minneapolis City SC Gene Party
Join the party! Wear denim, watch soccer, and benefit advanced gene therapy at M Health Fairview Masonic Children’s Hospital.
This event featured custom denim jerseys, an auction, and an effort to break the world record for most people in one selfie wearing denim. The event raised over $10,000 in donations to M Health Fairview Masonic Children’s Hospital.
A soccer game that was made to make a difference.
The Promotion
Inspired by Evan Menk and his family’s journey with gene therapy for Spinal Muscular Atrophy, a rare gene disorder, Minneapolis City SC hosted a ‘Gene Party’ to raise funds to help continue this research at M Health Fairview Masonic Children’s Hospital, where Evan was treated.
Created flyers, sponsorship one-sheeter, emails, and a website landing page. The full promotional page can be found at mplscitysc.com/geneparty.
