DO GOOD WORK
WITH GOOD PEOPLE.
As a Creative Team Player
Build it
Concept the big idea and create plans to see all aspects through concept to completion
Lead multifaceted campaign concepts
Create concepts, storyboards, layouts, and final file production with strong attention to detail
Develop and execute live events and experiential marketing solutions
Produce on-strategy, thoughtful solutions either independently or as part of a team
Lead art direction in video and photography projects, including onsite art direction
Maintain consistent visual tone and brand alignments across all touchpoints
Drive and evolve brand standards to maintain relevance in the market
Manage feedback and request changes with little supervision
Understand printing techniques and production processes
Grow it
Dynamically and confidently present concepts to clients and/or internal team staff
Guide, critique, and inspire the work of other creative team members in video, 3D graphics, visual merchandising and signage, print, digital, social media, and email tactics
Analyze project and workload levels to determine appropriate staffing levels or vendor support needs
Develop workflows to ensure projects are delivered on time without stifling the creative process
Evaluate, hire, and manage outside resources
Coach team members to ensure they develop in their position and actively contribute to a culture of creative excellence
Ability to grasp concepts and instructions quickly and prioritize multiple tasks and successfully meet deadlines
Engage team members in productive ideation sessions
Quickly step into any role as needed to ensure the work gets completed to the highest of standards
Remain current on industry trends and techniques and communicate those to other team members
With over 10 years of experience
TWIN CITIES ORTHOPEDICS
Creative Director June 2022 - Present
Revo Health’s marketing team was acquired by our client, Twin Cities Orthopedics. This shifted from Revo’s agency model of supporting all i-Health clients to an in-house marketing team for TCO and Training HAUS.
Focusing on the creative process to help guide and shape the work, team, and data-centric design decisions. Manage a team of creators that focus on communication, storytelling, social, digital, traditional, experiential, and integrated campaigns.
REVO HEALTH
Creative Director Apr 2021 - June 2022
Lead a growing creative team within Revo Health’s in-house Marketing team. Through data, process, and the idea that simplifying the complex can meet clients objects, values, budgets, and deadlines. Manage and supervise the team of creators, including Creative Designers, Art Directors, Social, PR, and Marketing Communications.
Focus on everyday business needs and identifying the needs of tomorrow. Driven to inspire creativity with problem-solving, communication, and collaboration within an integrated mix of traditional, digital, social, partnerships, and experiential execution. Working closely clients like Twin Cities Orthopedics, Training HAUS, and i-Health organizations.
CAMBRIA
Associate Creative Director Aug 2019 - Apr 2021
Senior Art Director Sept 2015 - Aug 2019
Manage and lead a team of designers and copywriters to develop and secure creative assets from sketch to solution. Working closely with Cambria’s events, commercial, philanthropy, and sports marketing teams to develop creative solutions. Driving creative strategy, presentations, and executions for a wide range of projects and campaign partners, including the Minnesota Vikings, LA Kings, Miami Open, Rogers Cup, and Sanford International. Leader in art direction for video and photography, including concept and building out campaigns, creating website assets, and data-driven email campaigns.
Drive the in-house creative team to generate sales results and ensure broad business objectives are being met with an emphasis on trade, consumer, and business-to-business target markets. Review work across teams to ensure brand, strategy, and execution align with creative briefs. Build brand awareness through campaigns and live events as well as inspire and empower team members to find the big idea and execute on it.
BACKBOARD
Owner and Creative Jan 2015 - Nov 2015
Oversaw and executed all creative aspects in delivering creative solutions for high-profile branding, event promotion, and cause marketing. Created and executed social media, website development, and marketing campaigns. Lead presentations and fostered relationships with clients and vendors to establish brand standards, tone, aesthetics, and value props.
METRE AGENCY
Art Director Mar 2015 - Sept 2015
Led a team of designers that provided full-service creative solutions for multiple clients. Worked closely with the development team to create new websites, email campaigns, social media ads, and company collateral materials. Provided storyboards and produced videos for clients. Led and produced photo and video shoots. Established brand guidelines when needed and adhered to existing brand style guides to develop, present, and create cross-platform creative solutions and campaigns.
MAKEMUSIC
Art Director 2012 - 2014
Grew and formed an in-house creative department for MakeMusic, a world leader in music technology, creators of Finale, Garritan, and SmartMusic. Created all graphic and visual materials for this worldwide brand. Built and fostered relationships with outside creative firms, freelance designers, and photographers. Established a brand style guide, developed packaging for the family of brands, and created marketing promotions to drive B-to-C sales. Developed instruction training materials through a variety of media outlets such as trade shows, web applications, print, photo, and video tutorials.
NEMER FIEGER
Graphic Designer 2010 - 2012
Responsible for design, television, websites, and social media campaigns for both customer service and nonprofit industries. Focused on creating concepts that stretched across a variety of media platforms to reach consumers. Duties also consisted of concepting, branding, art direction, design, production, and building relationships with outside vendors.