KBIS 2020 Trade Show Creative
Be Revolutionary
Cambria launched 20 new designs in partnership with the new “Be Revolutionary” campaign. The unveiling of that launch and campaign happened at KBIS 2020 in Las Vegas. 2020 also happened to be Cambria’s 20th anniversary, so we wanted to go big.
We developed 20th-anniversary logos, worked closely with the marketing team and key members of the creative team to develop a strategy to show the designs and generate engagement at the booth.
Our task was to take an existing structure, shrink it by 20 feet, and re-imagine the space to create something new. The goal was to showcase the 20th anniversary messaging and bring attention to the 20 new designs with activation, tours, and key touchpoints around the booth.
Exterior walls told the Cambria story and showcased the facility.
Interior walls brought the campaign graphics to life.
The fireplace chats allowed users to come in and listen to speakers from the industry in quick 15-min sessions.
Free headshots with Cambria in the background captured leads but also gave us a touchpoint to reach out after the show.
Spinning Cambria designs updated to feature the new 20 designs.
Partnered with Circle for booth execution.
20th Anniversary Logos
The Results
