Ready. Set. Send.
The Activation
As an extension of Twin Cities Orthopedics Ready. Set. TCO campaign, we created a special spin-off for the Vikings partnership. During training camp, preseason, and home games, TCO invited fans to write letters to their favorite Vikings players. These heartfelt messages were shared throughout the season, fostering meaningful connections between fans and the team.
This activation not only engaged TCO's target audience but also offered a family-friendly experience at Vikings events, highlighting the powerful bond between the team and its supporters.
The Letters
The impact the players have on the community often goes unnoticed. TCO was able to be the connection between the fans and athletes past and presin a unique way.
Capturing Content
Each time we set up our activation, we saw over 100 people engaging with us, and we wanted to offer more than just a letter.
To elevate the experience, we created a press conference corner where fans could step into the shoes of the head coach, answer prompts, or showcase their best touchdown dance moves.
By collaborating with the Vikings, we were able to amplify our content, significantly increasing engagement, likes, and impressions.