Pigeon Cove
A can-do refresh
Pigeon Cove Kombucha, is a company founded in 2016. With a goal to offer the community a local, healthy food product using simple, locally sourced ingredients.
Based out of Gloucester, Massachusetts, Pigeon Cove, was one of New England’s largest family-owned producers of Kombucha. With sustainability a focus, their product is featured in an aluminum can. This design choice helps block the light and preserve the flavor profile. And, is better for the environment.
The goal of this project was to refresh the logo and label that would still connect to the company’s roots around Pigeon Cove Bay but also provide a modern twist that would stand out on shelves. The waves across the bottom, mixed with a color palette, allowed each product to stand out independently or within its family of products. This refresh helped expand their product across the North East, increasing their sales numbers 4x.
The Mark
Much like a classic painting of a sailboat encapsulated by the setting sun, this logo provides a minimalistic approach to that scenery. Anchored by a strongly defined horizon line this mark provides a modern take on a classic snapshot of the Massachusetts shoreline at dusk.
